Comments on: Reach your audience – don’t talk about Web 2.0 or social media

By: ACCOUNTABILITY 2.0

ACCOUNTABILITY 2.0 — Mon, 22 Dec 2008 16:24:12 +0000

[...] Georg Neumann While we maybe shouldn’t be talking so much about web2.0 and social media, I wanted to share with you a couple of interesting posts that came up in a couple of fora I am [...]

By: Pete

Pete — Wed, 17 Dec 2008 19:35:54 +0000

Great post (yet again!), Christian. I completely agree that we need to take much of the focus off the tools (a.k.a. the web 2.0 hype machine) and put it back on the approach- i.e., what are people and organizations doing nowadays to make communication more efficient and information more accessible to those who need it? I think many of the innovative applications of such approaches do involve some web 2.0 functionality, but at the end of the day the success lies not in the tool itself but how it is implemented. If you are able to showcase success stories of organizations meeting their communications goals in new and innovative ways, then I think you’ll capture quite a lot of attention right there.

By: Joitske

Joitske — Sun, 07 Dec 2008 14:57:18 +0000

Hi Christian, I agree that the usual web2.0 presentation may not do much. I used my own life story of changing tool use http://www.slideshare.net/joitske/leren-en-samenwerken-via-web20met-presentation/ that works well to make it clear that there is another way of working/learning. However, people notice this practice is far from their own…

By: web2fordev

web2fordev — Sat, 06 Dec 2008 13:32:25 +0000

Reach your audience – don’t talk about Web 2.0 or social media : crisscrossed blog http://tinyurl.com/5lv82k

By: Rolf Kleef

Rolf Kleef — Fri, 05 Dec 2008 16:09:17 +0000

Hi Christian, as you state as well: it takes time to let people organise their work and information in new ways, let alone engage in different types of collaboration processes. Talking about tools is hard if it doesn’t resonate with the “style and culture” how people communicate. That’s why geek-driven “threaded discussions” still dominate the web…

By: BuddesLinkBlog

BuddesLinkBlog — Fri, 05 Dec 2008 16:00:34 +0000

Reach your audience – don’t talk about Web 2.0 or social media: Shared by JoeBuddeJr.com Address a.. http://tinyurl.com/6qsd4a

By: ckreutz

ckreutz — Fri, 05 Dec 2008 15:43:45 +0000

Hi Georg,

yes I agree with you. There are not enough examples of impact or you can take Richard Dennison perspective:

How do you measure the ROI of social software??
Unfortunately, this is the most common question I get asked. I say unfortunately because, in my view, the obsession with this question reflects the sorry state of business and government today – namely, if you can’t count it, it doesn’t count.
http://richarddennison.wordpress.com/2008/05/14/how-do-you-measure-the-roi-of-social-software/

By: Georg Neumann

Georg Neumann — Fri, 05 Dec 2008 15:03:51 +0000

I can very much agree with you that we have to focus on the basic idea, and not get too much into technicalities.

But I think this is also related to another critical issue when discussing web2.0 tools and social media. Often discussions are simple driven by the believe that participation and engagement in decision making and production is the better approach. It would be helpful to have more impact analysis, helping to convince that this approach is not only the fairer approach, but also the one producing better outcomes.

By: Christian Kreutz

Christian Kreutz — Fri, 05 Dec 2008 14:21:44 +0000

Do you agree? Reach your audience – don’t talk about Web 2.0 or social media when presenting it. http://tinyurl.com/5lkc7m