How Can Nonprofits Use Twitter? Should They Even Bother?

January 14, 2008

This blog post is a contribution to the Net2ThinkTank from the netsquared community. It is great community of people discussing about non-profits and technology. I can highly recommend their podcasts. When I got from Britt Bravo an email to join the discussion about above topic I was more than happy to join.

How Can Nonprofits Use Twitter? Should They Even Bother?

NO,
because twitter has too many voices and not enough responses. It is too exhausting trying to follow a conversation. The quality of exchange is simply to random. Most important, twitter is a lot about web2.0 but not so about non-profits, activism, social change, politics or the digital divide. There is not enough attention and the speed washes every message away within minutes. The message space is too limited. What could be explained in 140 characters? Is that seriously enough for a campaign or advocacy?

twitter networkStill curious? Check out whether your target audience is twittering or whether twitter users are potentially interesting for your work. Search with key words in terraminds.com and find out who talks about your topics on twitter. Twitter users and their networks might be influential, although topics on civil society are not so common. Non-profits should not only send but also allow for reception on twitter.

YES,
because with twitter a real network effect comes in. Networks overlap and people engage. It is not only about joining a cause but also interacting: ask questions, engage and link. There are three ways in which twitter can be interestingly used for non-profits (more to follow later):

1) Mobilization
Twitter allows quick mobilization either internally and externally. Activists can be alerted or informed about latest developments. Twitter users are often hubs themselves and can quickly spread a message. One obvious area is for human rights. Imagine if different NGOs could form networks in twitter for information exchange, broadcast and mobilize via mobile phone.

2) Internal communications
Most non-profits are still centralized and their network is far spread. Twitter can be used to have an ongoing conversation with members in a decentralized structure. It can give more life to an organization and bring the center more to the periphery. It can help to bring in expertise from members or sympathizers. An organization asks questions, test out ideas or brainstorm about next steps with its constituency.

3) Extra organizational activism
Twitter is a lot about chitchat but also a very open network. For non-profits this can be a interesting playground to form new co-operations, act in different alliances and coordinate campaigns or protests (via mobile phones). So far, twitter is for non-profits which use it only as a channel to spread news. But what about using it to interact in a network and react to feedback? It can help to be connect different actors on a daily basis if non-profits are willing to open.

Citizen journalism in Africa

December 6, 2007

Flickr: verhoogen.beMost countries are far away from reaching the level that Koreans have on citizen journalism, such is the case of the famous Ohmynews: “The Net and Netizens Watchdogging Government.” A pioneer of citizen journalism was certainly indymedia.org, which got famous during the WTO protest back in 1999 in Seattle. In German language there is an interesting concept called “Gegenöffentlichkeit” (counter public); it refers to a Bertolt Brecht’s text about a two way conversation through a radio from last century 1932.

It is purely an apparatus for distribution, for mere sharing out. So here is a positive suggestion: change this apparatus over from distribution to communication. The radio would be the finest possible communication apparatus in public life, a vast network of pipes. That is to say, it would be if it knew how to receive as well as to transmit, how to let the listener speak as well as hear, how to bring him into a relationship instead of isolating him.

Mark Glasser says about citizen journalism: “The idea behind citizen journalism is that people without professional journalism training can use the tools of modern technology and the global distribution of the Internet to create, augment or fact-check media on their own or in collaboration with others.”

The web enables citizens worldwide to engage in this citizen journalism. In Africa a lot is happening on that already. An interesting article on citizen journalism in Africa by IPS-News, “Citizen Journalism Opening Up Political Space in Africa,” describes how the spread of radio and mobile phones have changed the perception of politics and how this can lead to more transparency. Citizens can call in to radio shows and give their opinion in politics. Ghana alone got twenty new radio channels during the last 10 years. So, radio broadcasts more intensive according to the article, but also mobiles are used more and more to raise awareness about human rights violations.

Brenda Burrell said on an interview on mobileactive.org about how a group of human right activists use mobile phones to spread news of latest developments in Zimbabwe. Citzens can report over FrontlineSMS tools on human rights violations. “Our services are so popular because people are really hungry for balanced information, because they do perceive the government media to be propaganda.” FrontlineSMS was developed by Kiwanja and was also used to monitor the last election in Nigeria.

Another facet is the growing blogosphere in Africa and its contribution to critical reports about politics or social development. The ISP article sees a strength in these new blogging efforts. However, probably only minority of blogs are dealing with politics and activism. By the way, in Germany the blogosphere is hardly engaging in activism. Imagine beneficiaries from funds would give through their blogs a direct authentic feedback. However, there is also a risk that local content becomes too overwhelming. Professor Lewis Friedland says there is a trend in the US and recalled “hyper-localism“, which basically lowers the interest for national or global themes. However, in the case of Germany, I wish there would be a lot more engagement, and for Africa I am thrilled to see the growing blogoshpere on Afrigator.com.


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