Social media for development in the local context
Sorry for not having post anything recently, but I have had the opportunity to participate in the Socialcamp and KM4DEV conference, which I will shortly blog about.
Thanks for the interesting comments on my blog post on local knowledge. Meryn Stol wrote a nice comment: “Every person can be a problem solver.” The challenge, however, is to succeed in complex projects. Unfortunately, many development projects are still rather planned than developed within the context. Or as William Easterly puts it, “The development field is still dominated by planers.” Although the best way to solve this problem is to be a “Seeker” rather than a “Planner” and look for small, sustainable programs. To set up projects in a relevant context is a key and means to include as much expertise (actors?) as possible. But here comes quickly the dilemma of how to find consensus and include all the different aspects and get lost in complexity.
I wonder if the social web can offer ways to potentially bring more transparency, collect more, particularly local, wisdom and gain better ways to cope with complexity and lastly achieve better results. Maybe social media, especially in the local context, open new ways for problem solutions in a collaborative manner such as wikipedia. Peter Ballantyne wrote it nicely in a comment:
“I think the newer social media have a huge potential to strengthen the local basis and focus of much development work, by creating and sustaining demands, maybe even small ones, for information expertise and knowledge that is local, for local purposes, by local people.”
However, there is still a lack of knowledge — the importance of local knowledge for problem solving. Alberto Masetti-Zannini approaches this very appealing on his paper “Web 2.0 and International Development NGOs”, in which he argues that “most NGOs still suffer from a deep-seated inability to develop two-way communication systems with those whom they seek to represent, and are still favouring top-down, centralised knowledge-management practices.”
He argues that participation mechanisms are key: “NGOs have struggled for a long time to build effective participation mechanisms in the developing world. Relevant and correct information from the bottom of the development pyramid is necessary to make knowledgeable decisions about their work.”
And is optimistic: “Indeed, Web 2.0 tools are beginning to change this situation, by generating and disseminating local content and knowledge in an open, shared structure. But are NGOs adopting these new technologies in their knowledge management practices?”
I am also sharing this optimism, but I am also fearing for the wide gap to participate in the social web. Thenmozhi Soundararajan had an interesting example back on a re-publica conference presentation, which underlines my concern: In the USA 25 % out of twelve graders graduate without necessary skills in writing - so 75% have not the capabilities to profoundly write and therefore engage in social media.
Complexity trap: Local vs. global knowledge in development work
The world wide web offers a growing variety of expertise on all kinds of topics. This global knowledge, such as the scientific domain, has generic character. The expertise is important, especially to tackle all sorts of challenges, but without including the local context could be quickly useless. Often, the applied knowledge lacks an interdisciplinary approach and disregards local and indigenous knowledge.
The German professor Dietrich Dörner describes it accurately in his book the “The Logic Of Failure: Recognizing And Avoiding Error In Complex Situations.” Problems are seen logic to tackle, but are, in contrary, far more complex than firstly thought.
Faced with problems that exceed our grasp, we pile small error upon small error to arrive at spectacularly wrong conclusions. We too often ignore the big picture and seek refuge in what we know how to do - fiddling while Rome burns. (Book review)
In a simulation for a development project, Dörner proves how this can lead to failure, and in many cases, efforts have no sustainable impact. One key challenge is to solely rely on global knowledge and state of the art expertise and disregard the local knowledge.
Local knowledge is a collection of facts and relates to the entire system of concepts, beliefs and perceptions that people hold about the world around them. This includes the way people observe and measure their surroundings, how they solve problems and validate new information. It includes the processes whereby knowledge is generated, stored, applied and transmitted to others. (Source: FAO)
Indigenous knowledge are traditions and practices of certain regional, indigenous, or local communities. The growing importance of indigenous knowledge and technologies can be seen, for example, for biodiversity conservation.
Therefore, efforts towards knowledge sharing are a key to make projects work. Kingo Mchombu, author of the Sharing Knowledge Handbook has an interesting point in that regard:
credit: angela7dreams
In most cases, the information needs of the urban and rural poor are seldom taken into account when they are supplied with information to solve their problem of poverty. The assumption being that they know very little and that is why they are poor, thus the knowledge system of the urban and rural poor is totally ignored when supplying them with external information.
It is puzzling to see how often a well intended transfer of knowledge is seen as the right way. As Joseph Stiglitz suggested, most learning initiatives in the development sector have tried to scan globally and apply locally. Also Ben Ramalingam argues: “This ‘pipeline’ approach to learning seriously underestimates the complexity of aid work.”
To my understanding, there is a growing need to link the local with the global in development work. Sharing and mixing knowledge is as important as relying on an interdisciplinary approach. To have people and organizations going this path and linking theses spaces are becoming even more important in the future. My hope is that the social web provides a framework for this broad knowledge sharing and collaboration, but this I will describe in my next post.
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