Imagine if people were using social network sites such as Facebook not only for leisure, but to contribute to a good cause.  If engagement would go beyond Slacktivism to be part of a cause, and millions of people were contributing to a common for worldwide development work. Why doesn’t it happen like that with Wikipedia? Or am I wrong and perhaps we actually are coming close to mass collaboration?

If I look at the statistics and the incredible growth of social networks, I wonder how and when would these networks be used to join expertise, share ideas, do volunteer work, and mobilize people for social change?

Over at the web2fordev blog, I analyzed the potentials of social networks to address world challenges, which I extend in three posts. My assumption is that a lot has already happened, but most initiaves are still squattered around the web and the large group of “normal”, non social media enthusiasts, the majority of the web, is just tapping into online social networks.

The next Billion – the rise of social network sites in developing countries

Social network websites are becoming a global phenomenon. Millions now go online to engage in social networks. According to Wikipedia, there are some 1.5 billion members worldwide. Where is this growth taking place? What does this mean for web2fordev? And what role do mobile phones play. Almost a million people registered on Facebook in just three years for Egypt alone. According to Appfrica, South Africa has 1.1 million Facebook members, Morocco 369,000, Tunisia 279,000, Nigeria 220,000, Kenya 150,000,and Mauritius 60,000. The largest online social network is in China. QQ focuses on instant messaging and gaming with over 300 million active members. (Whole article)

The world becomes a village – implications of social networks

What happens when millions of people engage in social networks? Online communities are not a new phenomenon, but the creation of large online meeting spaces marks a new era and new dimensions.

What is happening in these social networks and what are the implications? A great analogy comes from Anand Giridharadas, who wrote an article by the title “Behind Facebook’s Success: It Takes a Village“. Anand argues that being in a social network is like living in a village, where you can share your thoughts, emotions, news, and more – something like entertaining neighbourhood relationships, with the difference that geographic location, physical distances and time do not matter anymore and interactions can occur on a global scale, 24 hours  a day and seven days a week. Once you establish your network with a multitude of members, “you are compelled, as in the village, to know their business. It’s strangely nice.”

From local to global – social networks address world challenges

Whether the environment, poverty or peace, almost all of today’s challenges are also dealt with in one or in another way  through the Internet. Online social networks play an increasingly important role in connecting people and offering spaces where groups of individuals can work on solutions and push for change. There are fascinating examples from local to global engagement.

What are the different forms of engagement and who takes part in them?

The ease of forming groups

There are two main pillars: Firstly, through the social web it has becomes increasingly easy to find and connect with people sharing common interests and worldviews. Secondly, it is getting easier by the day to set-up online groups online, attract followers and see them coalesce around a shared vision or common mission.

Clay Shirky highlights a social factor in his book “Here comes Everybody”:

“Ridiculously easy group-forming matters, because the desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct that has always been constrained by transaction costs.” “Everywhere you look, groups of people are coming together to share with one another, work together, or take some kind of public action. For the first time in history, we have tools that truly allow for this.”

Different forms of engagement

Participating in social networks can be very different, for example, from passive sharing to active problem solving. Gaurav Mishra has elaborated the “4Cs Social Media Framework“, which helps look at the different forms of engagement. I adopted it slightly and describe each level through different examples.

Content Sharing

It all starts with sharing information between people, by publishing content, to let each other know about certain issues and create conversations. It can be by simply sharing a common tag such as web2fordev to collect bookmarks or to use the same hashtags such as #iranelection when spreading news about the recent election in Iran.

Forming Networks

This way, far-off individuals can find each other in a spontaneous and informal manner and form networks. It has never been that easy to locate people with similar interests. Lisa Campbell did an interesting study about mobile social networks in Costa Rica and describes how Twitter and Hi5 are gradual forming networks of like minded people. She emphasises how these connections are increasingly fostered by interactions via mobile phones. For example Hi5 has a mobile version in 26 languages. Online networks engaged in development cooperation can be found with the spectrum of DGroups.org.

Co-Creation

At the higher level of engagement, people actually start jointly creating things by using text, audio or video. Such efforts are well represented by Wikis, such as the Water Wiki, with the contribution of many other organizations or on dot.sub where volunteers translate the subtitles of videos in their preferred languages.

Collective Action

Collective action can materialise in many ways. For example, people can act collectively in the name of a cause or for expressing their grievances. This happened last year when 50,000 Estonians where mobilized over the web to clean up garbage throughout their country in one day; or in Egypt, where a Facebook group grew to 70.000 members supporting the strike of textile workers in a matter of days. The group triggered a lot of discussion on democracy in Egypt but it did not lead to street protests due the unwillingness of the government to allow demonstrations. Another example is a campaign to rally against the FARC in Colombia. The Facebook group, “A Million Voices Against FARC,” initiated rallies that took place in 165 cities across the globe.

Communities

On a higher level, this collective action can generate communities, which differently from an ad-hoc network, have a sustained collaboration and a shared goal. Such is Nabuur.com, existing since 2001, where over 17.000 volunteers try to help villages in developing countries. This online help network is used by participants from around the world to discuss approaches to development, generate ideas, and obtain feedback. For example the “Zero Waste Management project” in Bweyogerere in Uganda can improve its immediate local context through such web enabled support. The Public Participation GIS community is another example with its close to 2000 members active across the globe and collaborating on a number of initiatives at different levels all dealing with participatory spatial information management and communication.

Examples of collective actions towards the implementation of a joint project or more specifically towards the development of a shared product are the communities populating the galaxy of free/open source software (FOSS). Notable examples are the communities which work on the development Content Management Systems like Joomla, Drupal, or other applications like Openstreetmaps.

Real Life Impact

So, higher forms of collective action can have spill-over effects to the real world, for example, improve a situation and create communities to work on more solutions for pressuring problems. One last interesting example exemplifying the whole above described engagement, is the project around Ushahidi, where human rights activists offer a platform that crowdsources crisis information. Although the tool itself has generated a lot of enthusiasm, equally interesting is how it has developed so far. It started with befriended bloggers, who as I understood, got to know each other through their blogs and formed a network of similar interests. That led to a collaboration in the post-election crisis of Kenya, where some of them took action and established a crisis monitoring tool. The people involved had not known each other before and got connected over the web. The tool was used then in the field and triggered a country wide collective action to document human rights violations. The success triggered the coalescing of a community around the issue of crisis mapping with developers and activists developing the tools further and replicating them elsewhere. This is an example on how web-enabled collaboration had real impact in the field. One other outcome is a crisiscamp, which took place recently in Washington. Another one is planned in the UK.

All these different phases  do not need to happen in a prescribed order and it should illustrate how much work and effort is needed to build up a community. These illustrate how much potential lies in these new group formations. The majority of interaction is mainly for leisure but with little means an individual engagement can grow for example to a larger campaign. But Beth Kanter has also indicated the difficulty to lead Facebook members to higher levels of engagement. A petition is quickly signed, but to contribute and interact on a regular basis is not happening on a massive scale yet. A critical mass of individuals engaging proactively, trust, animation and experience are needed particularly in often anonymous online interaction, which usually takes up time.

The potentials of social networks are not necessarily for the good. Extremist groups, even hoaxers,  are very sophisticated to exploit social networks for their purposes, so that “social networks and video-sharing sites don’t always bring people closer together“. Social network providers are not rarely overburdened to deal with all these different forms of activism.

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In the recent edition of the “Participatory Learning and Action” magazine titled “Change at hand: Web 2.0 for development”, I wrote an article about blogging and whether writing blog posts could make a difference in the development work. In this times of breathtaking web changes, blogging seems already outdated, therefore, in my article I argue that blogging can enhance transparency, support the process for openness and be the key for sustainable network building and quality discourse.

• Download full article: Exploring the potentials of blogging for development

• Also, check out the other interesting articles from the issue.

Extract

Accountability and transparency
Compared to normal development websites, bloggers both analyse and link information – and in the process, create meaning. Bloggers are also notified (‘pinged’) every time there is a new link from another blog to their own posts. It generates interaction between bloggers and also measures the popularity of a blog – e.g. citations and affiliation (i.e. a list of links to other blogs). Bloggers weave a web of knowledge, expertise and perspectives. In a way, blogging means linking conversations and other existing blogs, increasing the ebb and flow of information. This forms hubs or nodes within networks, where bloggers aggregate information, and give orientation and relevance – and also become effective filters of information. They act like fishers, who pick the most relevant pieces of information out of the net. This aggregation is important to find different blog posts with different perspectives. The advantage of filtering is that these bloggers give an overview on interesting topics.

The disadvantage is that a blogger decides that on a personal basis and it might be biased information. Critics such as Andrew Keen wonder where the added value of this growing content lies – compared to professionally compiled information by journalists. Many say that most blogs ‘copy and paste’ from other blogs or repeat themselves, often ending in an echo chamber of mutual confirmation. Networks of sympathising blogs often do develop where not enough perspectives are heard or discussed.

However, blogging proponents underline the strength to link information from different connections, disciplines and interests and highlight the possibility for direct feedback. The paradigm shift is that each Internet user is able to link information and can add values and perspectives – Wikipedia and worldchanging.com are good examples. These networks of blogs and their readers become a large conversation, where everyone can participate. New ideas and interpretations of them find their way to different blogs every day. Much of this kind of exchange was already happening through email mailing lists. However, these connections made by blogging are accessible to anyone online: they are not limited to a certain thematic mailing list and so are more transparent.

Examples in development
For development, this linking and exchanging becomes essential. Multidisciplinary approaches are key to tackling complex environmental problems. Blogs have opened up new channels for development communication.

One example is the UK Guardian newspaper’s ongoing Katine project in Uganda.  Villagers, journalists, scientists and aid workers are invited to write openly their perspectives about the project on a blog on the newspaper’s website. It entails controversial discussions around development aid, but also shows the complexity of community-driven development projects. For example, on the Katine blog, Richard M. Kavuma writes bluntly, “The trouble is, the need is much greater than the project budget.” This is a direct comment about the limitations of development aid. Blogging can allow us to be transparent about projects. It gives more space for opinions, different perspectives and reflections than traditional communication channels. These can help influence the course of a project. But here, the limits of blogging also appear: one blogger made the comment that, “At its best, the Guardian’s reporting allows us to analyse and think about life in Katine in a careful way.” Just blogging does not necessarily have a demonstrable impact on development.

For many organisations, blogging offers the chance to enter into an ‘authentic two-way conversation’, enabling people to provide feedback in an open manner – and more easily than before. This bottom-up approach to speaking out about social, economical or political issues has the potential to engage a broader public sphere in the development sector. But it seems only a few organisations in the development field have discovered the potential of blogging – and not all appreciate this degree of openness.

Unfortunately, many of the existing initiatives are often only randomly linked – they are islands rather than networks. Yet Allison Fine (2006) argues that future organisations have to embrace this kind of openness and learn to improve their listening skills. For development organisations, which are non-profit and publicly-funded, there is a chance to improve transparency. Although there are examples of increasing political influence of blogs, particularly in the USA, the political blogosphere in most countries is still marginal. The communication power of blogs has not yet challenged development organisations – but they can act as watchdogs. As Daniel Kaufmann, Director of the World Bank Institute writes on his blog,

“Blogs are playing an increasingly important role for improved governance. Blogs do not face the restraints of commercial print media. The blogosphere is a planet apart from traditional PR departments of public institutions, enabling citizens to share unfiltered information, expose misdeeds, and freely express views. Blogs help make governments and public institutions more accountable.”

Some challenges to be aware of
Since the creation of the first blog, we have witnessed a huge boom. But not all blogs become vibrant spaces for discussion. Many blogs quickly lapse or are rarely updated. Finding an audience is usually a major challenge. Many also underestimate how much time and resources a blog needs. It takes skill and patience to achieve a vibrant blog with an active, commenting audience. Attention and visitors are not guaranteed. You need to persevere to find the audience or help the audience find you.

Issues of access and literacy
For the average, experienced Internet user, you can quickly learn the publishing process for a blog post. It should not take more than three mouse-clicks, including writing the text. But not everybody is as well connected or has the experience to use this tool and its opportunities. The participatory web has opened new ways of interacting on the Internet, but there are obstacles: access, cost, time, literacy and a certain degree of media literacy. Particularly in developing countries, few people have Internet access or the means (literacy and media competence) to engage in such a conversation. Also, just a few languages dominate and there are very few bridges between them. The majority of online development debates are in English and exclude many groups from participating. Some of these obstacles will remain or might even intensify.

The speed at which innovation is transforming how we use the Internet is breathtaking. Even so, bandwidth is a big constraint. One approach to bridging the online and offline world is social reporting, where knowledge-sharing is documented for the Internet and vice versa. Participants at events act as reporters to present the different opinions and perspectives articulated within a group. The results can be texts, videos or audio presented on a website.16 Reading blogs also means that the reader has to find content and then also filter it to create their own understanding. It takes a certain level of education and familiarity with different writing styles to do this. Also less ‘media literate’ people may take blogs as factual and ‘trusted sources’ in the same way they would a newspaper. Although there are numerous cases of blogging that have helped to empower people – it does not benefit all causes. With all technology, a best fit approach is key: focus on needs. Not all communication solutions need to technological.

In the development context, the key question must always be: how can this potential tool help?
Lastly, there is also a risk that the front-runners are far ahead of normal Internet users. I share the author of We-Think Charles Leadbeater’s (2008) concern: ‘Those already rich in knowledge, information and connections may just get richer.’

Conclusion
Blogging can have a positive impact on communication and empowerment, but nevertheless there are limitations. There is still very little evidence of blogging making a difference for development. In my opinion we are still at a very early stage in this whole movement. So long as the South cannot participate more easily and until northern organisations change their mindsets towards openness, blogs and all these other wonderful Web 2.0 tools will have limited effects.

Blogging is just one form of publishing and interacting. Many Internet users are publishing content on wikis or on social networks such as Facebook, which allow their “With all technology, a best fit approach is key: focus on needs. Not all communication solutions need to technological. In the development context, the key question must always be: how can this potential tool help?” members to interact and facilitate collaboration.

Mobile social networks go in the same direction, letting you interact from your mobile phone wherever you are. Nevertheless one key problem of all these initiatives is that they always struggle to get a spill-over effect to the offline world. It is not only about publishing, but interacting within your own networks. Enthusiasts see in this open collaboration promising times ahead, where development challenges are tackled collectively. So whether you choose to use blogs or any other Web 2.0 tools – remember, it is the people who form these networks and their exchange that create value, ideas and innovation.

Download full article: Exploring the potentials of blogging for development

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One of the major shift is not the growth of mobile phones, but its transformations to a multi-purpose tool and its ubiquitous nature. Being it a calculator, a translator or a broadcasting, sensing or analyzing medium – the mobile phone will affect much more daily life than personal computers did. Antonella Pastore looks at the latest ITU-report and asks “It’s a mobile world… and the end of the Web as we know it?”

“A world in which nearly everyone owns a mobile linked into networks advanced enough to offer video and location-based services is years, not decades, away.” (Internews report)

The potentials are various and if we want to understand them and think out-of-the-box, we have to exclude the traditional approaches through personal computers and the Internet. But the difficulty is to find out how mobile phones will be used in the future. Nathan Eagle points it out rightly: “people are going to do work on their mobile phones in Africa, we just don’t know what it is yet.”

Examples

To come a step closer, I have listed some innovative examples for mobile phones from around the world.

• Join Us! A mobile phone software management for enthusiasts (PDF) around ”flash mobs” interested in Performing Social Tasks. This application is developed on Android, an open source system introduced by Google, where you can find networks through your mobile for different causes like environment and interact solely through your mobile phone.
• From Britt Bravo, a nice list of nonprofit applications for iPhones:
  The Monterey Bay Aquarium’s Seafood Guide to help you make sustainable seafood choices.
• GoodGuide provides iPhone users access to the world’s largest and most reliable sources of information on health, environmental and social performance of everyday products and companies.
• Fixmystreet.com offers also an iPhone version, where you can now record a problem by using its camera and GPS, ready for checking and submitting to the council.
• WideNoise is an iPhone and iPod Touch application that samples decibel noise levels, and displays them on a worldwide interactive map (noise pollution).
• Escorio is on of the winners of the Google Android developer challenge that tracks your mobile carbon footprint. “Reduce and offset it. Inspire others to do the same.“
• Ushahidi “a platform that allows anyone to gather distributed data via SMS, email or web and visualize it on a map or timeline”, is (will be) also developed for an iPhone for complete access.
• Scientists from the University of California hacked a mobile phone to analyze blood, detect disease.
• GeoChat: Emergent Group Communication at the Edge of the Network
  The application is developed by Instedd. They also have a great news service around health and humanitarian work and technology.

Does it happen everywhere?

But is it really happening everywhere? Isn’t the iPhone just a tool for the northern hemisphere? Yes, and even faster in Asia and it might be even adopted sooner in developing countries. Opera has some interesting monthly statistics in this regard. For example  Jamaican access via mobile web, has already exceeded the access via PCs. Would you have guessed that 80% of mobile web traffic to the BBC comes form Africa? Also, in China students save their money to share a smart phone with flat-rate to do  their research. Now, there is even an sms based browser for mobile phones.

Lastly, I wonder how different innovations around the mobile phone will be? I think it will be even faster than on PCs, because mobile allow far more ways to hack it.

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The other day I watched some videos from the Web2.0 Expo in New York. I have to say I liked most presentations, but at the same time I was bored that it is all too often about business and just another start up. Therefore, I was surprised to hear Tim O’Reilly, who coined the concept  Web2.0,  made a very different and even more interesting presentation. He was demanding that it is about time to start using the web for social change and do good. This comes right in the moment when events are happening all over the place to make a difference.

Here I list some interesting things I have come across with during the past months. Please let me know if you know of more.

• Info-Activism Camp next year in February in India. Great initiative by Tactical Tech, who also did a seminar last year on mobile and activism. They are running a competition:
  Struggling to make an impact on your target audience? Are issues unresolved despite your best efforts? Do the internet, mobile phones or information design present exciting possibilities in advocacy but difficult to take advantage of? The Info Activism camp, to be held in Bangalore, India from February 19 to 25, offers rights advocates the chance to make a greater impact in their work.
•  In the UK a lot of different events have happened lately such as UKcatalyst awards, 2gether08 (a festival of ideas, popular technologies and progress). And soon to come, the Social Innovation Camp, which goes for its second round from 5th-7th December 2008. David Wilcox reflects nicely about the process behind the Social Innovation Camp.
• Africa Barcamps are taking place all over Africa – Uganda, Kenya and Madagascar. Erik Hersman has a detailed list of events. Their primary purpose is on technology and software development, but here and there already overlap with social action. Another initiative is Barcamp Africa, which takes place in Silicon Valley to bridge all the innovative minds in both continents.
• Mobileactive08 is happening next week. Over the years it has grown in size of participants, ideas and engagement. Particularly, mobile activism has been spreading lately with lots of fascinating projects. Check out the sessions. I need another post to develop more on the topic.
• In Phnom Penh, Cambodia, there was a Barcamp recently with topics such as free and open source software, localization and social development and citizen journalists.  From one participant, Thomas Wannhof,  I have heard there is another one already planned in Saigon, Vietnam.
• Here, in Germany, I have already blogged about the Social Camp and now there are regular meetings called Social Bar.

What I find intriguing is that all those events take full potential of the social web. The majority of people involved do not even know each other from before, so they coordinate mainly over the web to meet face to face. Not overall huge activities, but nice to see how it flourishes all around the globe.

It seems like a wide diversity of people want to make a difference. It is also quite amazing the transnational dimension, that creative minds connect worldwide for interdisciplinary approaches and new concepts to use information and communication technologies for change. One can say that the technological side of the web and ICT4D becomes finally a more social face or movement.

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