Mobile everything: 3 new dimensions of citizen engagement

April 28, 2008

Blogs have started a little revolution — nowadays everyone with Internet access can publish content on the web. Citizens can articulate their perspective and exchange it within a network of blogs. The mobile phone, with its improved access to the web, gives new means for citizen engagement because one can connect from everywhere and engage and broadcast from anywhere. These are the three most influential factors:

Always online

There is a slow shift when the web loses its physical limitation. Although the web is all around the world, in most of the cases you have to go somewhere to be connected. The mobile phone, because it is easier to connect to the web, changes that — you are always online. The web is a constant follower that might be frightening to some. But a “blackberry for activism” lets activists get involved instantly. On a peer to peer basis, people are connected = protected. A recent case underlines the potential: “Twitter Saves Man From Egyptian Justice.” Jan Chipchase wrote in a recent New York Times article, “the cellphone is becoming the one fixed piece of our identity.”

Interacting from everywhere

Some years ago I read Howard Rheingold’s “Smart Mobs” and I could not really see these mobile peer-to-peer networks happening on a massive scale, but, nowadays, a connection to the web allows people to be part of social networks. There are many worldwide experiences for sms campaigns for political change. The New York Times recently wrote, “50 million people, or about 2.3 percent of all mobile users, already use the cellphone for social networking.” This is particularly important in developing countries, where mobile phones are the communication tool. The real benefit is not in the northern hemisphere, where through the recent years most mobile business models have been failing. It is in Africa or Asia where the mobile phone is the main communication technology. If this is connected through the web, it then allows interaction, coordination and organization on a peer to peer basis. The cvberactivism in the aftermath of political violence in Kenya is one example and another is the mobile social blogging network vipera.com.

Broadcast from everywhere

In re-publica.de I watched a fascinating session on video citizen journalism. Brian Conley presented a project in which people from Iraq broadcast from Baghdad over the web (Alive in Baghdad), and there is no media team around. This presentation reminded me of a recent new development: live video broadcasting. Two new services are very interesting: Qik and Mogulus. Yes, more new tools, but these ones represent a shift — with Qik you can broadcast alive from your mobile phone wherever you are. I first got introduced to it when David Wilcox interviewed me through his mobile phone at the Social Innovation Camp. And the other tool, Mogulus.com, can be set up easily in your own television station to be online, letting you broadcast on daily basis from it. Eduardo Avila writes a fascinating story from Ecuador:  My Mobile Voice and Citizen Journalism.

Citizen video broadcasting has two interesting facets: First, videos often have a stronger impact compared to texts. Second, citizen journalists, such as mobile reporters in Africa, go themselves to demonstrations and make interviews or film directly from areas where no media outlet goes.

Collaboration for change: Reflections on the Social Innovation Camp

April 16, 2008

2395794648_745d13bd19.jpgA bit late I write my feedback from the Social Innovation Camp (sicamp08), which luckily had the chance to join. I first heard about it from Dan McQuillan, who is one of the initiators and also has a great blog. It was a fascinating weekend with a real kind of Barcamp atmosphere, or as David Wilcox says, the sicamp08 “will make a big difference in the way we think about doing good stuff with new stuff.”

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On Friday we went to a get-together and later to a pub. During this few hours, I got to know somebody from the open source movement in Brazil, a PHD student about social media, some great folks who try to change the British local government from inside out, and a lot of people with great ideas - many more than the six chosen for the Social Innovation Camp. But also, the Young foundation premises were a great location and the organization was excellent. Before I tell more about the different projects and the weekend, I would like to wrap up the highlights:

  • It works! The concept of bringing people together to collaborate for social innovation through the web worked excellent. Almost a hundred people showed up, who were all eager to collaborate and offered their expertise.
  • Inside out. It is amazing to see the spirit of the participative alive and be able to meet all these open people. In contrast to Barcamps, it goes a step further and people work on a project and by that, you share experiences and learn from each other. Both represent a great passion for exchange and a desire for creativity.
  • Scale it up! I can so imagine how this approach could be scaled up. Bringing people with ideas together an d forming something together exhilarating and contagious. The web has become a playground to rethink or we-think (Charles Leadbeater) the potential of social change and overcome traditional barriers. Therefore I am eager to participate at the Social Camp in Berlin next June.
  • Unlimited ideas. It was really amazing, in brainstorm sessions, to listen and discuss so many ideas that the attendees have. There are many impressive ways to empower citizens, to engage in social or injustice or help to change a community. To me, it is clear that we are just at the start of this development. Business start-ups were the beginning and social innovation start-ups are the future.
  • Richness of data. During the last year, I was often overwhelmed, suspicious or frustrated about all this available information and data in the net. But now, there is a great potential to get much more out of all these data. Make it relevant, use it for transparency or advocacy. This kind of information power will change a lot: Being it “rate my prison” or the potential of aggregation.
  • It is the mobile phone. Once again the mobile will make a big difference because of one simple reason. Whereas in the past I went to the computer to do something with the web, in the future my life and the web are closely connected. I can engage when I want or consult a friend or contribute to the wiki bar-code or I switch off.

There is a backnetwork page to see all people involved and all six chosen projects are described at the Social Innovation Camp website:

  • Wibi.it
    Formerly bar-code Wikipedia. A site for storing user-generated information – such as carbon footprint, manufacturing conditions and reviews - against a product, identified by its barcode number.     It enables buyers to check product information through their mobile phone right in the supermarket, for example, whether it really is fair trade.
  • Enabled by Design
    A resource for anyone looking to make adjustments to their lives, be it as a result of disability, injury or impairment. Enabled by Design won £2,000 as our judges’ favourite idea at Show and Tell.
  • On The Up
    Formerly Personal Development Reports. An online system that supports young people to identify their personal skills and qualities.     That is the project I worked with. It is about personal development to help young people get a perspective, become peer learners and fulfil their dreams. In the first hour, I did not know whether it would work but suddenly a great visionary idea came together. I am curious to see how it will go on.
  • Rate Your Prison
    Formerly Prison Visits. A tool to support the families of prisoners coping with the experience of being apart from a loved one. Rate Your Prison won £1,000 as the runner-up project at Show and Tell.     There is little information about how prisoners feel in prison. A voice for the voiceless
  • CVLifeLine
    Formerly Rate my CV. A site for helping jobseekers using Web 2.0 tools.     Young people can help each other to improve their CVs.
  • Stuffshare
    Freecycle     meets Street Car: a stuff club.

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Most projects even had prototype websites finished in those two days, which it was amazing to see they were done with the help of coders and designers. And the winners were “enabled by design” and “rate my prison!” For more information and all other blog posts check the list by Aleksi Aaltonen.

When is the collaborative mobile web coming?

February 12, 2008

In Phnom Penh, as everywhere else, the mobile phone is a must have accessory for the youth, and when they get together, they enjoy bluetoothing; or so Thomas Wanhoff told me during my stay in Cambodia. This basically means that they share ringtones, images, videos and games through their mobile phones. The other day I read that last year a quarter of Internet traffic was over the mobile phone. I myself use my mobile to access the web more and more, but I am still not completely satisfied since I do not get to interact easily enough through the social web. However, the iphone has really changed something in that regard.

And so, I wonder how the mobile web and, particularly the collaborative web, will develop? And will it work? By this I mean that I can interact with all sorts of tools via my mobile phone — edit a wiki, build a mashup, writing a blog post, and finally network more effectively. It is clear that the mobile will sooner or later bypass the personal computer by Internet usage. In developing countries the mobile phone is even more important because it will be the decisive tool to access the web as Joel Selanikio points out:

If I had told you ten years ago that by the end of 2007 there would be an international network of wirelessly-connected computers throughout the developing world, you might well have said it wasn’t possible. I am talking, of course, about the mobile phone network.

But, where are the applications and easy ways to do that on the mobile phone? One example are RSS feeds, which can be quickly delivered to mobile phones as Ndesanjo Macha described in a podcast how he accesses via his mobile phone blogs. Lighweight rss feeds are perfect for the slow GPRS connection. 

Most famous is of course Howard Rheingold’s book smartmobs.com. Already some years ago Rheingold described how deep the impact of the mobile web is for youngsters, who play role games in real time, and the game board is the streets of the city. One phenomena were the flashmobs, where a critical mass of people suddenly showed up somewhere to protest or party. Mobile citizen reporter is another interesting outcome but often it is limited to an uploaded photo.

In the field of mobile learning a lot has been discussed. As Teemu Arina points out nicely in a video interview about the future of learning.

Some years ago, Finland was very strong in the mobile side and people where laughing at the idea of mobile learning. But I think it’s coming. I think it’s integrating with the informal learning space, because being mobile means that the context is around you.  

There are still many limitation to the phone: the screen, keyboard, connection. However this is just a matter of time, and recent devices already make a difference. I wonder why  so little has been developed in order to interact and collaborate via the mobile phone in the social web.

Mobile social networks such as MXit in South Africa show the potential. I imagine some people will find it frightening to be always online, but it can also have a lot of advantages to have available Internet access everywhere. However, for developing countries it will make a huge difference to fully be able to participate in the social web because mobile phones are the future. I am sure I missed a lot of things happening. Please drop me a line if you know of interesting examples.

When will we be freed from the intranet?

January 9, 2008

From a knowledge management perspective Intranets are vital but so far inefficient. On one side, it is the only place where organizational information can be decentralized access 24/7. On the other side, the web behind the firewall is mostly top-down driven and hierarchical structured. The results are that only a tiny little fraction of social networking potential is possible and that most Intranets literally hinder possibilities to share knowledge.

Failure of Intranet
Well designed and managed Intranets cover most topics from an organization or company. However, if you look at the potential of social networking, knowledge sharing and learning, the internal web is in most cases failing terribly. Intranets represent top-down communication and no personal knowledge is offered, except for some neat yellow pages. Some companies already replaced their content management system with a wiki, where employees change things as they know better. Instead, the norm is content management system and useless work flows. So, person A writes a text, person B approves it, and person C publishes it. There is a higher chance to call some colleagues to get better information than finding it in the internal web. Thus, only a tiny fraction of what is really happening in an organization is offered. One consequence is that learning in an organization happens only outside the web.

The clash of cultures
There is a clash of culture between the Intranet sympathizers and those for open horizontal knowledge sharing. At the one end, there is the belief that information needs to be authoritatively managed and has to be standardized. Intranets often represent the wish of all relevant knowledge could be codified. At the other end, there is the belief that IT knowledge management solutions have to change, and emphasis should be on social networking. The read-write or collaborative web finally offers to the employees to use what fits best their needs. This, of course, changes the picture of what is happening in an organization. Intranets are planed mostly by small teams and too little focused is on the real needs of employees. Why do not let employees create their internal web then?

It will come anyway
I think the classical Intranet — a neat little homepage with different topics, a representation of each department, some yellow pages and maybe a document management system — is history in a few years. Having the three click blog installation, easy collaboration through wikis and web based office products, and be able to connect in own networks will completely burr the lines between the Intranet and Internet. For so many work related tasks, tools are already freely available in the internet and employees will sooner or later take use of that on a massive scale. It will come anyway and it surely might be a bit chaotic to some extent. But, which meeting is consistent, purely orientated on knowledge sharing and learning in your organization? Furthermore, it is a big chance in an organizational setting because it can deepen already existing work relations in an even more trusted environment.

Downsides

  • Obviously, one danger is that all information, conversation and ideas are spread over the internet. How can you find out about what your colleague is doing? The internal search engines does not grasp it and again the possible transparency and exchange is lost because of too many tools in too many places.
  • In the beginning it does need a learning phase of how to use each tool best. The key is to bring the right mixture of tools together, which fits best to the organizational culture.
  • A holistic approach is important, otherwise social software leads to an information overload. Therefore filters, feeds and consistency are decisive.
  • Social software depends heavily on its employee’s engagement, contrary to conventional Intranets. If there is no motivation, then better stick to the old Intranet.
  • Web knowledge sharing can be very efficient, but it does not replace direct face to face communication.

Not English, but a multilingual social web is the key for collaboration

December 17, 2007

The social web is quite separated in different language domains. English is a key language to bridge different cultures, but it can also be a dead end. Worldwide collaboration can only work in a multilingual network.

English is one of the major languages on the net, whether it is on blogs, social networks or the chitchat on twitter. But languages are still breeding fast though the social web; the Japanese blogosphere is one of the biggest ones, for example, Google’s social network, Orkut, is the biggest in Brazil and India. Tanzania is also one example for a vibrant Swahili blogosphere. Chinese mandarin will be the most spoken language on the web. Global Voices is one of the few websites trying to connect cultures. Volunteer translators give insights to countries and cultures where usual media outlets do not report from.

But let’s have a look at the issue of language. Dave Gray has a nice visualization for different dimension of language here. He drew the four steps of language:

  1. Communication
  2. Conversation
  3. Collaboration
  4. Co-creation

On this United Nation website for cultural diversity it says, “Language not only communicates, it defines culture, nature, history, humanity and ancestry.” There are between 6.000 and 7.000 spoken languages on this world and unfortunately half of them are in threat of extinction. Language is fundamental for the collaborative web. It can enrich a discourse through blogs.

Translating machines have improved significantly. One example is the google translation for Arabic. But when it comes to collaboration, it is up to users to find a way to interact. How can we achieve this multilingual web? It needs a high language skill to collaborate effectively and creatively. A long tail of language has emerged. The future focus should be on networks with cross language interaction. Each language has a unique set of concepts, beliefs and expressions, which risk to be lost if all relies only on English.

So it is a dilemma. On one way English allows us to communicate worldwide, but at the same time it narrows down the potential for collaboration by simply contradicting cultural diversity. It greatly connects worldwide people, however, it is limited to small proportions of web users capable to read and write in English. I am personally in the same dilemma. I would love to blog in German — as being it my native language, my writing is much better — but I decided to blog in English to be able to network in this vast social network. Mixing languages can be possible as we have done it through the web2fordev conference blog, but even for that blog it was quite difficult to get French speaking authors involved.

Here it is an interesting statistic for the main languages in the Internet. There is a tendency towards a few strong languages. There are four languages not based on Latin characters. By the way, it took more than ten years after the Internet’s major breakthrough for ICANN to announced on the Internet Governance Forum to offer internationalized country code for top-level domains — and this just happened recently. This would mean that Chinese or Arabic letters become possible in domains. Ethan Zuckerman wrote more on that, and here, the UNESCO.

internet-languages.jpg

At last, languages are also important to protect our environment and can be decisive to preserve our biodiversity.

The links between language, culture and the environment suggest that biological, cultural and linguistic diversity should be studied together, as distinct but closely and necessarily related manifestations of the diversity of life on Earth. Researchers have referred to this new field of study as “biocultural diversity”.

Changes in work life: Employee2.0

December 10, 2007

Leila Summa has given a great presentation called “Wanted: Employee2.0 - when technologies wait for their users.” She presented it in German but here I have translate some parts. (Complete presentation). It underlines again how fast this new forms of communication and opportunities evolve, how much faster organizations need to react, and how profound the culture impact will be sooner or later.

I found especially these two slides intriguing because they describe the future development in work life, the visions of many enthusiastic people about cultural changes of the new web, and the personal effect on the employee. The first slide accurately describes the old way of work life for employee1.0. Translation starting from the top center then clockwise:

(1) material values, (2) life-time position, (3) security, (4) stability & continuity, (5) personal contacts with a friend, (6) employee as a cost factor, (7) top-down - one way communication, (8) internal communications, (9) belief in hierarchy, (10) days/hours, (11) values of liability and acceptance.

Mitarbeiter1.0

The second slide describes wonderfully how the present work life 2.0 hits the employee. Translation clockwise: (1) immaterial values, (2) manager for time/freelancing, insecurity, (3) flexibility & change, social contacts with many friends, (4) employee as a knowledge source, (5) bottom down - two way communication, (6) internal relations, (7) social network, (8) minutes/seconds, (9) values of self fulfillment.

Mitarbeiter2.0

These slides show the changes of work life and to which large extent this will be shaped by the web. It certainly shows some downsides as instant communications. Not without surprise I see more in newspapers articles with titles such as “in the future anonymity is a luxury” or “the happiness of being unattainable.” What I miss on the slides is the culture of openness, sharing and the free flow of ideas in the participatory web.

(via PR Blogger)

10 reasons why statuses and tweets are a key for social networks

November 19, 2007

For the past weeks I have been experimenting with Twitter and Facebook. I have checked out the value of statuses (Facebook) and tweets (Twitter) over these two social network tools. For those of you who do not know, Facebook is a social network platform which lets one not only to add friends and content, but also add an actual status. Equal to Twitter, it Twitter Poster allows only a limited number of characters and it is often used to express emotions, things you do, or raise questions. I wrote some while ago a post questioning whether Twitter makes sense or not? I have to say I have changed my opinion at a certain extent and now I believe Twitter and statuses can really enhance your social network experience.

Facebook and Twitter both have some great incentives but also some downfalls. Where does the network value lies? For Twitter, in the beginning I wondered why exchanging short 140 character messages is of any good. So I started using the two tools during the last weeks and concentrated on information exchange and sharing. I also subscribed via RSS to the statuses of my friends in Facebook, and was quite surprised about their activities. This leads to 10 reasons why statuses and tweets are a key for social networks:

  1. Satisfaction
    It fits perfect to most people’s desire to express their thoughts and to get a response. For example, it is interesting how many people sooner or later start updating their statuses in Facebook. To write short messages is inviting.
  2. Closeness
    Statuses let you follow what your network feels, thinks, works or simply wants to know. Different to blogs or entries in forums, it is rather informal and shows moods or curiosity and some times even anger. It is an important channel for people working intensively on the web, and more and more people will eventually do so.
  3. Collaboration
    It opens new venues for small collaboration and can still support existing collaboration because it is an asynchronous and synchronous form of communication.
  4. Openness
    In Twitterer people invite each other rather easy. Everybody can be addressed; a short conversations can develop and an answer might be there in minutes.
  5. Sharing
    You can quickly share links, information or quotes in a quick way. A request is send out by on one click to a whole network and opens a channel for other types of communication to conventional ones such as email etc.
  6. Change
    Alexandra Samuel has a nice post about how twitter and statuses can promote collective action for change.
  7. Connectedness
    Through statuses you find out a lot about your peers and find overlapping interests. Tweets can connect people and topics which otherwise would not be possible that easily. Distanced friends or colleagues in the next room read your thoughts or know what your work on.
  8. Network effect
    Its network effect comes from the overlapping of the connected people. In Twitter a message can be transmitted that way from one network of people to another and can reach their audience quickly and directly.
  9. Mobile
     This micro-blogging can be followed from everywhere on the go. It connects you with your social network or group wherever you are.
  10. Pull not push
    Other than email, it is up to you, the participant, to read it or leave it. As long as some peers are following and reading, there is always a potential answer or reaction.

To conclude, statuses and instant communication through twitter build a closer social network. It enables real synchronous peer to peer exchange and has decisive network value if it is used for real sharing. It clearly shows how slowly email is being replaced by instant communication (e.g. Skype, Twitter etc.). Together with the mobile phone I think it will be another step to make the web independent from the PC. In my opinion, it can be perfectly used to sustain and stimulate a social network because it is a pull-method. Every user decide when to engage and when not to, but when the network is big enough somebody will respond and the network effects will raise in real time. It is basically another evolution of communication, whether we like it or not. Next post I will highlight the downsides.

What is the outcome of new social network tools?

November 5, 2007

I am quite impressed about the success of Facebook. The intimacy aspect, the clear design and usability combined with all sorts of applications are probably some of the success factors. However, I wonder what is the aftermath of this social network, and how many different results come out of it? I ponder how many people really get something out of it, beyond adding friends and exchanging statuses. Actually, I started recently experimenting myself with statuses because I believe in network effect, and I am anxious to see the results. So, for example, if I posted a question in Twitter–which appears as a status in Facebook–I could potentially reach an audience, and that might help me - as Johannes Schunter and Jürgen Eichholz pointed in their idea for social network platform in an organization. By the way, Joitske Hulsebosch wrote a nice post about our experiment and you can follow my Twitter attempts here (I will write about this Twitter thing in another post).

In contrast to blogging or writing collaboratively in a Wiki, one can say that Facebook, per se, has little to offer. Take a look at Facebook groups. They are basically just forums with photos, which lack much needed social network features such a widgets, RSS, profiles, etc. to get more information from people, about a certain topic and many other incentives for interaction. I started the Web2fordev group myself and I am a member of some other groups as well. What are the benefits or the outcome of these groups? There are surely exceptions such as the Burmese campaign group, which was helpful for coordination and triggered a lot of attention. In a simple mailing list such as the Dgroup, one achieves so far a better exchange. I guess we still have to experiment more to find the right tools for networking. Obviously, the desire for exchange is there but when will we have the best tools to apply it?

The web comes closer - the magic of tag clouds

October 4, 2007

As you might have already noticed, I am a pretty big fan of tagging. I think tagging is often underestimated because it is trivial, but at the same time intuitive and meaningful.

A tag cloud (or weighted list in visual design) is a visual depiction of content tags (keywords) used on a website. Often, more frequently used tags are depicted in a larger font or otherwise emphasized, while the displayed order is generally alphabetical. Thus both finding a tag by alphabet and by popularity is possible. Selecting a single tag within a tag cloud will generally lead to a collection of items that are associated with that tag. (Wikipedia)

Last week, during the web2fordev conference, I presented some web2.0 tools on the webtaster day, and interestingly, tagging triggered greater discussions. Tag clouds show the power of tagging because they summarize the popular topics of a network, show the interest of a person or represent the demand of a community. They bring transparency, simplicity and relevance.

  • Transparency of what a community drives and the community’s topics. It turns classical taxonomy (e.g. a website menu) upside down, so we do not have to rely on “smart” hierarchical structure.
  • Simplicity in what the sea of information is about. It offers us meta-information about all kinds of content available, and it is easy to tag.
  • Relevance of what is the meaning of one keyword to another (e.g. social bookmarking). It involves people, who link and connect information, which other no sophisticated search robot can do so far.

Lastly, it offers us the possibility to map the web ourselves and rely a bit less on search engine robots. It is more realistic than all the semantic web buzz. The following tag clouds represent different communities and their interests. In this regard, this tag clouds are magic because they are a respective representation of networks in their topics.

Afrigator blog aggregator offers an overview of how tags have evolved over time.

tagcloud4.gif

This tag cloud represents the last.fm website, with different tastes of music.

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43 things is a social network website.

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This tag cloud represents the popular tags of photos from a flickr user.

tagcloud8.gif

Tag clouds are also possible with texts such as this John F. Kennedy speech.

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This tag cloud represents qype city guide highlighting the user’s interest.

tagcloud10.gif

A tag cloud representing the major topics of millions of blogs from Technorati.

tagcloud6.gif

Tagging, represented in tag clouds, can easily lead to generalization, but as delicious shows, it can also be represent in an individual perspective. In delicious you can browse through tags in all directions because hierarchical order is absent. But tag clouds can also be quite frightening since they can say a lot about person. Unfortunately, tagging has not evolved very much throughout the last years as Thomas Vanderwal point out in his blog post.

While there are examples that tagging services have moved forward, there is so much more room to advance and improve. As people’s own collection of tagged pages and objects have grown the tools are needed to better refind them.

David Weinberger has a nice description for tagging in his book “Everything is Miscellaneous”:

We are building this connected miscellany link by link and tag by tag. Its value is in the implicit relationship that turns it into an infrastructure of meaning.

Few steps to a powerful social software application

September 8, 2007

I have been dealing with different kinds of content management systems for some years now. What I find fascinating lately it is how applications became powerful and how easy they are to handle by non-experts. Through these applications, creating social media and networking is possible for everybody. Wikis and blogs can be set up in minutes through different web services. But also social network software such as Drupal, advanced content management systems such as Joomla, and of course, blog software such as Wordpress, can be easily installed with little effort. For less then 10 bucks and with little web knowledge, powerful applications are around the corner.

  1. Pick a hosting package which offers these free and open source software and includes one click installation for applications.
  2. Most of these providers offer you a web based administration interface, where you can choose from many different software. With a few clicks a software is installed.
  3. The application can be controlled through another web based interface and can be manually configured to different needs. For example, Wordpress can be combined with blog posts and static pages to have a blog and a normal homepage.
  4. Hundreds of free websites’ templates are offered for all sorts of different taste. In Joomla, it can be easily uploaded on the website itself and you can jump between different designs.
  5. Hundreds of different modules or plug-ins allow you to extend your website in all directions. These modules are mostly for free and only need to be uploaded via ftp and activated in the web based configuration.

Of course these steps are a bit simplified, and to have a successful website running, still expertise is needed. However, with already included multiple language packages, these free and open source applications set the path for great networks to social change everywhere. Rightly done, these websites surely can compete with big portals in terms of their features and social networking features. Some applications offer even other distinct services such as BuzzMonitor and Pligg:

BuzzMonitor is “an open source application that “listens” to what people are saying about the World Bank across blogs and other sites in order to help the organization understand and engage in social media.” It is developed by Development Seed, who are also making a presentation at the web2fordev conference and Pierre Wielezynski from the World Bank. It is a monitoring that includes all kinds of feeds and allows them to be rated by the members. This is excellent for a community or organisation to get a picture of certain topics. It can be tested here: buzzm.worldbank.org/tour

NGO POSTA truly amazing application is Pligg, which is a Digg like software. It is a good approach for bringing people together to share and rate news from the web. It is, for example, used for social development here: ngopost.org. With this tool a community share and discuss what is happening in the info-sphere of the web. I would really like to use that application, however, I imagine it is not easy to involve others to join, when everybody is already involved in so many on-line networks. Does somebody have an idea?

In conclusion, I think the development of free and open source social software is decisive to engage for social change and development through web2.0. It will allow to spread the social media thrive in all areas. It is the openness of this application that let us communicate, sharing and creating social media in new ways.

10 arguments for web2.0 in an organization

September 3, 2007

It is not always easy to argue in favour of web2.0 tools when you are faced with these arguments:

  • More information? My mailbox already drives me nuts!
  • The content written by some people is often so irrelevant and just for entertainment.
  • I spent already so much time online and now I shall even invest more time on these social networks, wikis etc.
  • I can find my stuff in google. Why shall I tag, blog or share bookmarks?
  • Didn’t we try this online interaction before and it failed? Look at forums and why they never worked.
  • IT solutions often fail. Look at all these outdated databases where you cannot find what you need.

Lida Rose at flickrI already wrote some posts about communication and knowledge sharing through web2.0 in an organization. To me, it seems worthwhile to experiment with it, especially because it empowers each member of an organization. But being convinced and enthusiastic is not enough to help people overcome their skepticism about just another set of IT tools.
So I tried to summarize ten arguments, which help me often persuade colleagues and friends to give web2.0 a try.

  1. Overview: Look at folder structure on your computer. Did it work to store your documents in the right folder and to find them quickly later on? How are the search results of your intranet? Imagine you could criss-cross through tag clouds of topics from your organization, with a few clicks you would find your niche topic. It is not magic. Social bookmarking tools, such as delicious, show it works. It does not use folders. Instead it relies on tags.
  2. Transparency: In emails and classical Intranet, dominated environment information is in-transparent. It goes vertical or horizontal and hides all the valuable information–interesting for others–in mailboxes of individuals.
  3. Relevance: Emails reach you whether you want them or not, and a lot of their content has no relevance to your work. With RSS feeds, you subscribe to what is relevant to your work or what deals about your topic. With your blog, you gather your own community of interest around you and share practice.
  4. Connectedness: Imagine address books or yellow pages would not be the only source to find competence. You could surf different wikis, blogs and bookmark pages, and see behind every page your colleagues discussions or people with similar links. All these conversations make you aware of who are the colleagues sharing your interest or problem.
  5. Openness: Using the read/write web in organizations means that you can interact at any point –being it in a wiki project page or a colleague’s blog post– and help to link the right people and the right topics together. For example, a profile page with a tag cloud of posts and links shows each person’s interests in detail.
  6. Enrichment: Do you struggle over formal documents written in a boring way, leaving out the experiences and opinions. To codify tacit knowledge is a difficult task anyway. Blogs can become storytelling tools amplifying hundreds of learning experiences from daily practice of teams and colleagues.
  7. Easiness: The best part of most of the web2.0 tools is their easy handling. These tools are consequently made for people and have been many times tested to make them better. The beta mode of many applications shows their openness to approach improvement. In contrast, to complicated content management systems, wikis and blogs do not require training.
  8. Technology: A great thing about many web2.0 tools is their often easy technology. You do not have to ask for every second step to the IT department. It is not a sophisticated database with a complicated interface that fails in giving you the right information. Web2.0 means that staff can create and mix tools and media themselves. Blogs can be set up in minutes, interdependencies are created through links and not failing search robots.
  9. Network: Did you ever struggle while navigating through a website? No surprise because it shows only a one dimensional perspective on the organizational knowledge. When colleagues frequently bookmark what interest them in an organizational web and share this with others, then, they weave their own web. This, not only links the real knowledge domains important for an organization; it also creates a social network.
  10. Contribution: Such a web relies on the contribution of its members. It, therefore, highlights and re-numerates the most active contributors, who are willing to share knowledge and like to connect people to learn from each other.

And last but not least, web2.0 has of course obstacles because interaction often remains online. But how great can it work when you find an interesting blog post from a colleague and then ask him to have lunch next week.

Connect lessons learnt through tagging

July 25, 2007

Yesterday, I read a blog post about “How do you convince people to share failures?” and I also heard about an interesting lessons learnt website project which was implemented some years ago.

In that project station masters were asked to give regular information about their stations such as statistics. Secondly to list problems and challenges throughout the last years. They were asked to describe how they tackled the problems. What were the failures and the success? This information combined with some criteria were filled to a database. With that every station master could find colleagues with similar problems and could contact them.

Taken from Flickr by Trooper3d (CC)To me, it seems like a simply mechanism with a great result. A knowledge sharing tool which concentrates on learning experiences and connects people and knowledge.
But how would you do this nowadays in the realm of web2.0? Two questions came up to my mind:

  • Does web2.0 really help us exchange lessons learnt in such an effective manner?
  • Can tagging be the right way to find each others lesson learnt easier?

Web2.0 and lesson learnt
I have my doubts whether web2.0 goes this far yet to connect the right people with same problems in such an effective way. Social network tools give you features such as recommendations, feedbacks and a whole range of perspectives. But is that all you are looking for in that moment? In the best case, you can have a community of practice where you can address your questions. Valuable experiences are still hidden behind numerous links, which I can identify easier with social bookmarking, but still have to hope that Google will deliver me good results.

Tagging
In my opinion tagging is very powerful, but often underestimated, because it gives us relevance. Look at a tag-cloud and imagine you can click through endless relevant sub-tag-clouds. You can navigate through an ocean of wisdom, connecting knowledge and the people behind it. Imagine tagging is used wider than to just give broader information (e.g. general topic) but includes many much more information such as the “character” of a lesson learnt (success, failure, slow, expensive, high impact etc.). Many people already do that in social bookmarking, though it is very individual.

  • Would that mean I can connect experiences the way it was down with a sophisticated application for the station masters? I wonder whether tags for evaluation can work as good as the topic-wise ones.
  • How could the word “slow” be separated in a tag cloud from the word “software” so they do not stand next to each other?
  • Do I really need this, or do topic clouds bring me anyway quicker to the field of my interest, and comments deliver the evaluation to me?

My aim is to use the power of a network itself to connect to experiences directly. I think that in most cases an application such as the station master is too much of an effort. It needs criteria and complicated programming. Can’t this be done easier with web2.0 technology and the wisdom of crowd?


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