Mobile everything: 3 new dimensions of citizen engagement

April 28, 2008

Blogs have started a little revolution — nowadays everyone with Internet access can publish content on the web. Citizens can articulate their perspective and exchange it within a network of blogs. The mobile phone, with its improved access to the web, gives new means for citizen engagement because one can connect from everywhere and engage and broadcast from anywhere. These are the three most influential factors:

Always online

There is a slow shift when the web loses its physical limitation. Although the web is all around the world, in most of the cases you have to go somewhere to be connected. The mobile phone, because it is easier to connect to the web, changes that — you are always online. The web is a constant follower that might be frightening to some. But a “blackberry for activism” lets activists get involved instantly. On a peer to peer basis, people are connected = protected. A recent case underlines the potential: “Twitter Saves Man From Egyptian Justice.” Jan Chipchase wrote in a recent New York Times article, “the cellphone is becoming the one fixed piece of our identity.”

Interacting from everywhere

Some years ago I read Howard Rheingold’s “Smart Mobs” and I could not really see these mobile peer-to-peer networks happening on a massive scale, but, nowadays, a connection to the web allows people to be part of social networks. There are many worldwide experiences for sms campaigns for political change. The New York Times recently wrote, “50 million people, or about 2.3 percent of all mobile users, already use the cellphone for social networking.” This is particularly important in developing countries, where mobile phones are the communication tool. The real benefit is not in the northern hemisphere, where through the recent years most mobile business models have been failing. It is in Africa or Asia where the mobile phone is the main communication technology. If this is connected through the web, it then allows interaction, coordination and organization on a peer to peer basis. The cvberactivism in the aftermath of political violence in Kenya is one example and another is the mobile social blogging network vipera.com.

Broadcast from everywhere

In re-publica.de I watched a fascinating session on video citizen journalism. Brian Conley presented a project in which people from Iraq broadcast from Baghdad over the web (Alive in Baghdad), and there is no media team around. This presentation reminded me of a recent new development: live video broadcasting. Two new services are very interesting: Qik and Mogulus. Yes, more new tools, but these ones represent a shift — with Qik you can broadcast alive from your mobile phone wherever you are. I first got introduced to it when David Wilcox interviewed me through his mobile phone at the Social Innovation Camp. And the other tool, Mogulus.com, can be set up easily in your own television station to be online, letting you broadcast on daily basis from it. Eduardo Avila writes a fascinating story from Ecuador:  My Mobile Voice and Citizen Journalism.

Citizen video broadcasting has two interesting facets: First, videos often have a stronger impact compared to texts. Second, citizen journalists, such as mobile reporters in Africa, go themselves to demonstrations and make interviews or film directly from areas where no media outlet goes.

How Can Nonprofits Use Twitter? Should They Even Bother?

January 14, 2008

This blog post is a contribution to the Net2ThinkTank from the netsquared community. It is great community of people discussing about non-profits and technology. I can highly recommend their podcasts. When I got from Britt Bravo an email to join the discussion about above topic I was more than happy to join.

How Can Nonprofits Use Twitter? Should They Even Bother?

NO,
because twitter has too many voices and not enough responses. It is too exhausting trying to follow a conversation. The quality of exchange is simply to random. Most important, twitter is a lot about web2.0 but not so about non-profits, activism, social change, politics or the digital divide. There is not enough attention and the speed washes every message away within minutes. The message space is too limited. What could be explained in 140 characters? Is that seriously enough for a campaign or advocacy?

twitter networkStill curious? Check out whether your target audience is twittering or whether twitter users are potentially interesting for your work. Search with key words in terraminds.com and find out who talks about your topics on twitter. Twitter users and their networks might be influential, although topics on civil society are not so common. Non-profits should not only send but also allow for reception on twitter.

YES,
because with twitter a real network effect comes in. Networks overlap and people engage. It is not only about joining a cause but also interacting: ask questions, engage and link. There are three ways in which twitter can be interestingly used for non-profits (more to follow later):

1) Mobilization
Twitter allows quick mobilization either internally and externally. Activists can be alerted or informed about latest developments. Twitter users are often hubs themselves and can quickly spread a message. One obvious area is for human rights. Imagine if different NGOs could form networks in twitter for information exchange, broadcast and mobilize via mobile phone.

2) Internal communications
Most non-profits are still centralized and their network is far spread. Twitter can be used to have an ongoing conversation with members in a decentralized structure. It can give more life to an organization and bring the center more to the periphery. It can help to bring in expertise from members or sympathizers. An organization asks questions, test out ideas or brainstorm about next steps with its constituency.

3) Extra organizational activism
Twitter is a lot about chitchat but also a very open network. For non-profits this can be a interesting playground to form new co-operations, act in different alliances and coordinate campaigns or protests (via mobile phones). So far, twitter is for non-profits which use it only as a channel to spread news. But what about using it to interact in a network and react to feedback? It can help to be connect different actors on a daily basis if non-profits are willing to open.


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