Crossposted from the WE THINQ Blog
Open innovation can be a powerful force. When hundreds of people collaborate openly things can evolve in all kinds of creative ways. That kind of energy is fantastic to see and I am always excited to follow real-time open innovation events implemented through our application WE THINQ. Ideas spread like wild fire and comments come in by the minute as lately seen in an exciting project with the Deutsche Welle.
Hack-a-thon, idea contest, innovation lab – there are so many forms of open innovation nowadays, but there are also many times when open innovation fails to solve problems or attract participation. Here are 10 things NOT to do if you want your open innovation challenge to succeed:
Offer big, monetary prizes to participants. This a great incentive to attract a large number of participants, but does not usually motivate participants to come up with the best ideas. It is proven through many studies that monetary or material benefits are secondary for people's motivation in creating better ideas or products. Check...